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Celebrate Otter & Oak's 10th Anniversary

Updated: May 16

Otter 10th Anniversary Sale

Otter & Oak is excited to announce that we're commemorating a big achievement: ten years of devoted service to you, our amazing clients. It has been quite an amazing trip, made possible by your support. Thank you for being our loyal customers.

We are thrilled to extend an invitation to our anniversary sale in celebration of this out 10th anniversary! Come celebrate ten years of excellence and participate in our special anniversary discount. As a thank you for being a part of our adventure, find unbelievable savings, thrilling promotions, and unexpected surprises on May 25 & 26.

We will also be announcing our first Otter Ambassador, who will be promoting Otter & Oak with online content. This ambassador has modeled with Otter & Oak for several years and is a loyal Otter & Oak and Otter Cafe customer. In the coming months, we'll be choosing another ambassador. Follow the link above or come into the store to apply.

Otter & Oak, circa 2015
Otter & Oak shortly after opening

From its March 2014 reopening under the new management of MountainPlex Properties LLC, Otter & Oak has been a legacy to the spirit of discovery, artistic expression, and community involvement. Located in Hinton's National Historic District in WV, our store has long been a favorite with both residents and tourists.

Otter & Oak has strived to satisfy the changing needs and interests of our customers. Initially recognized for our selection of well-known brands including Kelty, NRS, GoPro, and apparel from Prana and Kuhl, we swiftly established ourselves as the area's preferred source for outdoor apparel and equipment.

SUP demo
Stand Up Paddleboard demo

One of our top priorities has always been to offer chances for local adventure. Inviting guests to experience the stunning scenery of Bluestone Lake and the Greenbrier River, we provided daily rentals of duckies, SUPs, and tubes. Summertime stand-up paddleboard demonstrations gave visitors the opportunity to try this thrilling sport firsthand.

Otter & Oak became known as an outdoor enthusiast's one-stop store. As the years went we've added boutique apparel labels like Charlie B, North River, and Judy Blue Jeans to our selection, along with Hydroflask, Garmin, and ENO outdoor gear.

Otter Cafe customers

Otter & Oak is more than just a clothing and gear store – it's a hub of community culture. Our offerings are enhanced by Rivertown Gallery, featuring books and artwork by regional writers and artists, where customers can peruse prints, paintings, and stained glass. We saw an opportunity to increase our offerings and opened Otter Cafe in 2021. Customers love taking their tasty beverages and treats to the windows overlooking downtown Hinton.

In recent years, we started working with the Summers County Bobcats football team and cheerleaders, using them as models for our apparel lines in an effort to forge closer community links. In an effort to better the lives of our neighbors and locals, we are also dedicated to helping local nonprofits and educational institutions with donations, volunteer labor, and fundraising events.


The recognition and awards we've won confirm our impact. From 2020 when we were crowned the Regional Winner for WV Living's Best Place to Shop in the New River/Greenbrier Valley Region to our nominations for multiple categories in the years that followed, including Best Place to Buy Women's Clothing, Best Outdoor/Gear Shop, and Best Place to Buy Men's Apparel, we have continuously gained the confidence and thanks of our clients.We hit new highs in 2023 when we were selected Regional Winner for Best Place to Buy Men's Apparel and Best Outdoor/Gear Shop once more. Being the #1 apparel and gear destination in the region was further validated by our 2nd Runner Up finish in the same category.

One thing is for sure, Otter & Oak will keep serving and empowering our community by offering unmatched experiences and encouraging a passion for adventure, creativity, and connection. Come along on the next leg of our trip together.

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