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Otter & Oak invites you to explore our passion for fashion, community, and creativity. Our blog is a place to learn about our apparel lines, upcoming sales, and fashion tips.
 

Updated: Jul 8, 2024


Otter 10th Anniversary Sale
Otter & Oak's 10th anniversary image

Otter & Oak is excited to announce that we're commemorating a big achievement: ten years of devoted service to you, our amazing clients. It has been quite an amazing trip, made possible by your support. Thank you for being our loyal customers.


We are thrilled to extend an invitation to our anniversary sale in celebration of this out 10th anniversary! Come celebrate ten years of excellence and participate in our special anniversary discount. As a thank you for being a part of our adventure, find unbelievable savings, thrilling promotions, and unexpected surprises on May 25 & 26.


We will also be announcing our first Otter Ambassador, who will be promoting Otter & Oak with online content. This ambassador has modeled with Otter & Oak for several years and is a loyal Otter & Oak and Otter Cafe customer. In the coming months, we'll be choosing another ambassador. Follow the link above or come into the store to apply.



Otter & Oak, circa 2015
Otter & Oak shortly after opening

From its March 2014 reopening under the new management of MountainPlex Properties LLC, Otter & Oak has been a legacy to the spirit of discovery, artistic expression, and community involvement. Located in Hinton's National Historic District in WV, our store has long been a favorite with both residents and tourists.


Otter & Oak has strived to satisfy the changing needs and interests of our customers. Initially recognized for our selection of well-known brands including Kelty, NRS, GoPro, and apparel from Prana and Kuhl, we swiftly established ourselves as the area's preferred source for outdoor apparel and equipment.


SUP demo
Stand Up Paddleboard demo

One of our top priorities has always been to offer chances for local adventure. Inviting guests to experience the stunning scenery of Bluestone Lake and the Greenbrier River, we provided daily rentals of duckies, SUPs, and tubes. Summertime stand-up paddleboard demonstrations gave visitors the opportunity to try this thrilling sport firsthand.


Otter & Oak became known as an outdoor enthusiast's one-stop store. As the years went we've added boutique apparel labels like Charlie B, North River, and Judy Blue Jeans to our selection, along with Hydroflask, Garmin, and ENO outdoor gear.



Otter Cafe customers

Otter & Oak is more than just a clothing and gear store – it's a hub of community culture. Our offerings are enhanced by Rivertown Gallery, featuring books and artwork by regional writers and artists, where customers can peruse prints, paintings, and stained glass. We saw an opportunity to increase our offerings and opened Otter Cafe in 2021. Customers love taking their tasty beverages and treats to the windows overlooking downtown Hinton.



SCCHS football and cheerleading teams
SCCHS cheerleaders and football players

In recent years, we started working with the Summers County Bobcats football team and cheerleaders, using them as models for our apparel lines in an effort to forge closer community links. In an effort to better the lives of our neighbors and locals, we are also dedicated to helping local nonprofits and educational institutions with donations, volunteer labor, and fundraising events.

 


Best of WV 2020
2020 Best of WV

The recognition and awards we've won confirm our impact. From 2020 when we were crowned the Regional Winner for WV Living's Best Place to Shop in the New River/Greenbrier Valley Region to our nominations for multiple categories in the years that followed, including Best Place to Buy Women's Clothing, Best Outdoor/Gear Shop, and Best Place to Buy Men's Apparel, we have continuously gained the confidence and thanks of our clients.We hit new highs in 2023 when we were selected Regional Winner for Best Place to Buy Men's Apparel and Best Outdoor/Gear Shop once more. Being the #1 apparel and gear destination in the region was further validated by our 2nd Runner Up finish in the same category.


One thing is for sure, Otter & Oak will keep serving and empowering our community by offering unmatched experiences and encouraging a passion for adventure, creativity, and connection. Come along on the next leg of our trip together.

 
 
 

Mother’s Day approaches on May 12th this year. While our appreciation for moms knows no bounds, finding the perfect gift can be a challenge. Fear not, for I'm here to guide you in selecting a gift suitable for any type of mom. You can explore a wide array of options at Otter & Oak, both in-store and online at otterandoak.com. (If a picture catches your eyes, just click it and it will take you to the shirt on our site.)

 

Classic Mom

Classic mom style often embodies a timeless and practical aesthetic. It typically includes pieces that are comfortable, versatile, and easy to wear, reflecting the demands of a busy lifestyle. It’s all about looking put-together and polished while prioritizing comfort and practicality to tackle the demands of everyday life with ease.

 

  

Pink printed long sleeve shirt
Charlie B Flamingo Printed Long Sleeve Shirt C4520
Crewneck top with Rushed Shoulders and Draw cord at waist
Charlie B C4507 Floral Top Ditsy

 


Hip Mom

Hip mom fashion typically combines comfort with chic style, reflecting a contemporary and relaxed approach to dressing while still embracing trends. Their style is all about striking the perfect balance between comfort, functionality, and style, allowing moms to feel confident and put-together while juggling the demands of everyday life.

Embroidered Off Shoulder 3/4 Sleeve Lined Top - Riviere
Charlie B Embroidered Off Shoulder 3/4 Sleeve Lined Top - Riviere - C4527
Grey tie dyed rayon shirt. Pants sold separately on site.
Charlie B Ceramic Tie Dye Short Sleeve Shirt Rayon C4465

  

 

Outdoorsy Mom

Outdoorsy mom style combines practicality with a touch of nature-inspired charm. Think comfortable yet stylish clothing that can easily transition from a morning hike to running errands or attending a casual gathering. It’s all about embracing the active lifestyle while maintaining a sense of feasibility and connection to nature. It's about feeling comfortable, confident, and ready for whatever adventure comes their way.

The ARABELLA™ V-Neck Tank is the perfect remedy for warm summer temperatures. Breathable 100% GOTS-certified organic cotton delivers ultra-soft, lightweight comfort when you need it most. Unique stitching details and an impeccable fit take this everyday design to the next level.
Kuhl Arabella V-Neck Tank Mauve

Front tie graphic shirt
Charlie B Be Kind Flower Shirt C1301

 

 

 

Office Mom

"Office mom fashion" typically refers to a style that's both professional and workable, with a touch of warmth and approachability.

A fresh look for spring is Charlie B's ruffle sleeve blouse that has a tie V-notched ruffle collar and layered ruffle cap sleeves, in a vine print.
Charlie B V-neck Blouse with Ruffle Sleeves Riviera C4535P

Turn your longer-sleeved shirts into an artsy ensemble with this beautiful striped sleeveless sweater vest for women. The layering piece creates a fantastic silhouette and adds style and comfort to your look.
Charlie B C2485 Grege

 


 

Hippie Mom

Hippie mom style is all about embracing a laid-back, bohemian vibe for everyday life. Think flowy maxi dresses, peasant blouses, bell-bottom jeans, and colorful tie-dye patterns. Accessories play a big role too. You might see lots of beaded jewelry, fringe bags, floppy hats, and perhaps even some feathers or crystals for added flair. The key to hippie mom style is to embrace individuality, comfort, and a free-spirited attitude toward fashion.


Loose embroidered net shirt
Charlie B C4545 Gold Flower Embroidery Blouse
Let the spring and summer living be easy in this light crochet A-line cami for women. Soft and airy, this sleeveless sweater complements your favorite pair of jeans or those lovely shorts or skirts. This camisole’s definition should be that it’s a go-to item this season! Available in a variety of colors.
Charlie B C2496 Natural Crotchet Tank

 

  

 

Sporty Mom

Sporty mom style is all about comfort, functionality, and a hint of athletic flair.

Step out in effortless style with this solid-colored, short-sleeved T-shirt featuring a trendy front seam detail. It’s a perfect choice for mixing and matching with your favorite spring and summer pants or skirts. Available in various colors.
Charlie B C1310 Cerulean
The ultra-lightweight VANTAGE™ JUMPSUIT was built for performance but is cute and stylish enough for almost any occasion. Featuring stretch with rebound, a wide elastic waistband, and a jogger hem, the sun (UPF 50+) protective VANTAGE™ loves the outdoors. Quick to dry with a moisture-wicking finish so you’re always ready to go.
Kuhl Vantage Jumpsuit Sage

 

Otter & Oak has offerings to delight every mom. If fashion isn't her forte, explore our lineup of Skinny Syrups. And if all else fails, you can never go wrong with gift cards. Those can be obtain in-store and online as well.

 
 
 

Updated: Apr 9, 2024

Otter & Oak is now taking applications for our Ambassador Program!


Model in Otter & Oak clothes
Lillian Weiss in Otter & Oak oufit photographed by Brandy Graft Photography.

Otter & Oak is thrilled to launch our Ambassador Program for fashion-forward individuals in an effort to promote creativity, community, and fashion self-expression. Those interested in becoming an Otter & Oak Ambassador, must fill out an application.


Our chosen Ambassadors will select an outfit every Spring and Fall in exchange for monthly social media endorsements. Be an influencer for Otter & Oak!



HOW IT WORKS

Interested individuals should fill out an Otter Ambassador application. Applications can be found online or are available in the store. Our team will choose from those who have applied and will contact our potential fashionistas to get started.


WHO CAN APPLY?

Everyone who has active social media accounts is welcome to apply.

 
 
 
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